Ame (Pronounced as ame) is a brand from Bandung, Indonesia. Their focus is on developing essential rainwear with lifestyle values as its core USP. It is founded by product design scholars who have dedicated themselves to foster rainwear as a fashion in Indonesia. They believe that the rainwear have been made and designed poorly for the last decade. Besides, Indonesia is the perfect country to establish a rainwear fashion as it is a tropical country with at least six months of rainy season.