Ame (Pronounced as ame) is a brand from Bandung, Indonesia. Their focus is on developing essential rainwear with lifestyle values as its core USP. It is founded by product design scholars who have dedicated themselves to foster rainwear as a fashion in Indonesia. They believe that the rainwear have been made and designed poorly for the last decade. Besides, Indonesia is the perfect country to establish a rainwear fashion as it is a tropical country with at least six months of rainy season. 

At the moment, rainwear is only seen as a functional product and it has been part of Indonesia's culture. However, Ame believes that a rainwear does not have to be functional while sacrificing its aesthetic values. It can be both at the same time. Ame’s vision is to shape people’s perspective in rainwear products. While their mission is to make high function and aesthetic valued rainwear.
Their vision and mission become the basic principal to their first collection: The “Colorful Rain Series”. The Colorful Rain Series which embodies the joy of wearing it in the rain.